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Europe (The Regulatory Standard): Europe leads in data privacy and sustainability. Under strict GDPR and evolving "Right to Repair" mandates, European consumers favor brands that offer modularity (replaceable straps/batteries) and transparent data-sharing policies.
Smart Rings (The Sleep Kings): Led by the Oura Ring 4 and Samsung Galaxy Ring, rings have seen nearly 50% shipment growth. Their form factor is preferred for 24/7 wear, specifically for sleep tracking and metabolic health, as they lack the "distraction" of a screen.
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This is so beautiful!